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Matthew E. Hornaday, CPA

Chief Operating Officer,
Wealth Advisor, Principal



Matthew is Chief Operating Officer and a Principal in Trust Company’s Greensboro office.  In addition to managing client family relationships and several nonprofit client relationships, Matthew is also responsible for establishing and enhancing Trust Company’s operational controls, procedures and people systems, ensuring the continued financial strength and efficiency of the company.

Prior to joining Trust Company in May 2014, Matthew was a Director at HanesBrands focused on mergers and acquisitions and strategic initiatives, an Associate at Five Points Capital (formerly BB&T Capital Partners) and an Analyst at Wells Fargo Securities (formerly Wachovia Securities). Matthew started his career with Grant Thornton and has also served on Young Life staff.  Matthew, a Certified Public Accountant, graduated from the University of North Carolina at Chapel Hill with a B.S. in Business Administration (2001) and a Master of Accounting (2002).

Matthew is active in the community and currently chairs the Egypt Partnership Team at First Presbyterian Church (Winston-Salem).  He and his wife, Catherine, have two children and live in Winston-Salem.  In his spare time, Matthew enjoys spending time with his family, enthusiastically supporting Tar Heel football and basketball teams, and playing golf and tennis.